When Someone Says “That’s Too Expensive”

People tell me this all the time:

“Dewayne, that’s too expensive.”

And my response is always the same:

“For you, it is.”

Not because I’m being disrespectful.

Not because I think I’m better than anyone.

But because I’ve learned something very real:

Price only feels high when value isn’t understood.

When someone says “that’s too expensive,” they’re not talking about the price—they’re talking about their beliefs, their exposure, and their mindset.

And if you can’t see the value in what I do,

you were never my client to begin with.

“If you don't find a way to make money while you sleep, you will work until you die.”  — Warren Buffett

The Real Issue Isn’t the Price — It’s the Perspective

Most business owners lower their prices because they’re scared:

• Scared of rejection.

• Scared of losing a sale.

• Scared someone will say, “Who do you think you are?”

So they charge what feels “safe.”

But safe pricing creates unsafe income.

Safe pricing leads to:

• Inconsistent revenue

• Stressful clients

• Hustling for the next sale

• Always working harder than you should

And here’s the truth:

People don’t value what they don’t invest in.

If it costs them nothing, it means nothing.

If they pay little, they expect everything.

If they get it cheap, they respect it less.

Understanding the Value of What I Do

You’re not investing in forms, filings, or a “business in a box.”

You’re investing in:

• Separation and protection

• Corporate power

• Tax strategy

• Long-term wealth structure

• A blueprint that builds legacy

You’re investing in what took years to learn, mistakes to correct, money to lose, and wisdom to earn.

My knowledge saves people money, time, stress, lawsuits, tax problems, and years of grinding.

That is value.

And Here’s What Happens When You Stop Fearing “Too Expensive”

You shift from:

BEFORE	AFTER
Chasing clients	Selecting clients
Explaining your worth	Standing in your worth
Discounting your value	Commanding your value
Serving everyone	Serving the right ones

The moment you stop lowering your price,

you stop attracting discount-minded people.

And the right people… find you.

Conclusion

If someone says:

“That’s too expensive.”

Understand something:

It’s not too expensive.

They’re just not ready yet.

Your job is not to convince them.

Your job is to continue building value for the ones who are ready.

Because legacy is never built at a discount.