You Made $100K... But Stan Store Made Millions
- Dewayne Williams
- Jun 15
- 4 min read
“I’m just getting started.”
“It’s only $29.”
“$99/month isn’t that bad.”
“At least they don’t take a percentage like Amazon.”
Yeah… you told yourself that.
But guess what?
Stan Store was just getting started too.
They launched in 2020 with zero followers, zero sales, and zero brand trust — just like you.
But here’s the difference:
📈 Stan in 3–5 Years:
2022: $1.7 million revenue
2023: $14.7 million revenue
2024: $28–30 million revenue
2025: $30M+ annual recurring revenue (ARR) and growing fast
You in 3 Years:
Still chasing $5K–$10K/month
Still calling $99/month a “small investment”
Still selling under someone else’s name and domain
Let that sink in.
🤯 “Yeah but they’re a bigger company…”
Really?
Stan Store started from zero too.
They didn’t go viral magically — they
got YOU to do the work.
You posted your success.
You promoted your sales.
You celebrated your wins publicly.
And Stan turned all of that into marketing content.
You became their best salesperson… for free.
🧠 The Trap Was Set With One Line:
“It’s just $29–$99 a month.”
And right there, they got you.
While you were chasing your next $10K month, they were chasing monthly subscribers at scale.
You're trying to get $20K/month.
They're trying to get 100,000 people to pay $99/month.
That’s $9.9 million/month.
Over $118 million/year — with no inventory, no fulfillment, and no customer service team.
🛑 STOP. Let’s Read That Again.
They make over $118 million a year... with no inventory, no fulfillment, and no customer service team.
Meanwhile, you are:
Creating the product
Doing the marketing
Answering the DMs
Delivering the service
Handling refunds
Managing clients
Working 10x harder
All while telling yourself:
“Well, it only costs me $99/month…”
Let that sink in.
You’re doing all the work — and they’re collecting all the value.That’s not partnership. That’s leverage.
Because the truth is:
They’re leveraging YOU… instead of YOU leveraging your own business.
You're the engine. You're the driver. But they own the road.
🧾 Let’s Break Down the Numbers
Stan Store Plan | Monthly Cost | Annual Cost | 3-Year Cost |
Basic | $29 | $348 | $1,044 |
Pro | $99 | $1,188 | $3,564 |
What are you actually getting?
You're selling on their domain
Promoting their brand
Relying on their platform
Owning none of the backend
Building no real marketing equity
Every time someone wants to buy from you, they type:
Not your website.
Not your brand.
Not your legacy.
🔒 “But I Can Export My Customer Contacts…”
Sure. But let’s be real:
You have a spreadsheet.
They have:
Purchase history
Click tracking
Behavior data
Retargeting capability
Funnel logic
Platform dependency
Even your receipts have Stan’s metadata on them.
You’re not in control — they are.
🏦 Example: Why Customer Data = Money
(And Why Stan’s Business Is Worth More Than Yours)
Let’s break it down.
When a business is being valued, no one asks:
“How many TikToks did you post?”
“How many plaques do you have?”
“How many products are in your Stan Store?”
They ask one thing:
“How many customers do you have?”
Because customer data = company value.
💰 Real-World Example:
Two businesses each make $100K/year:
Business A has 500 customers, but only receipts and a CSV export.
Business B has the same 500 customers with purchase behavior, email flows, retargeting data, and a proprietary funnel.
Business B will sell for 5–10x more.
Because they own the data, and the data holds the value.
Stan knows this.
That’s why they don’t give it away.
You?
You think your spreadsheet is ownership.
It’s not. It’s an illusion.
🎯 Hit $100K in Sales? You’re a Billboard Now.
You hit $100K in sales — and Stan sent you a plaque.


Great job.
But let’s talk about what really happened:
You posted it
You promoted it
You tagged Stan
You shouted, “I hit $100K with Stan!”
And now?
Your business is more associated with Stan Store than your own name.
You’re a walking advertisement — and nobody knows your company name.
Ask yourself:
Can anyone Google your business and find you?
Or do they only see a Stan link in your bio?
📉 What You’ve Really Lost
3 years of SEO
3 years of brand building
3 years of email growth under your domain
3 years of traffic and analytics
3 years of business ownership
You’re not building a business — you’re renting one.
🛑 So… Who’s Really Winning?
Stan isn’t trying to help you get rich.
They’re helping themselves become recurring revenue royalty.
You’re chasing $20K months.
They’re chasing 100,000 creators paying $99/month.
You’re celebrating a $100K milestone once.
They’re collecting $100K every single day.
So Dewayne, What’s the Solution?
YOU NEED YOUR OWN BRAND.
Your own website.
Your own platform.
Your own identity — one that you control from start to finish.
Look, I know I’ve mentioned this before…
But I wouldn’t be honest with myself — or with you — if I stood on the sidelines, watched you win, and didn’t encourage you to see the bigger picture.
I’m genuinely so proud of your success.
Hitting $100K is HUGE.
But I’d hate to see you stop at $100K…
when you were capable of hitting $1 million —
all because you didn’t own the structure behind your success.
Let’s fix that.
Because your brand deserves more than rented space.
It deserves a legacy.
This made so much sense!
God bless the child that has it’s own