You Said You Want to Be a Business Owner... But $1.37 a Day Is Too Expensive?

Let’s be honest.

A lot of people say they want to be business owners. They say they want financial freedom. They say they want to leave a legacy.

But the moment it requires sacrifice—even something as small as $1.37 a day—suddenly it’s “too expensive.”

Someone in our Heartbeat community just watched the first class of the Masterclass and said:

“1st class so deep I’m like no way u can do it without your guidance correctly… u teaching longevity… I’m like ain’t no way he got more classes. Just this one class was worth over $499 in my opinion. Thank you and your staff.”

And that right there is why I do what I do.

Because when I first built this Masterclass, I poured everything I had into it. Not just information — real-life experience. I’ve lived through every single thing I teach.

The Masterclass is priced at $499, but its true value is $1,599. I intentionally priced it at $499 to make it accessible without watering it down. And yes — every now and then, especially during TikTok Lives, I’ve offered a limited discount code to bring it down to $199, depending on the energy in the room and the moment we were in.

But that doesn’t mean a discount will always be available. It was never about the price — it was about getting people to take the first step.

And still, people continue to say:

“I’m broke.”

“I can’t afford it.”

“I want to do it, but…”

I’ve listened. I’ve understood. And I’ve extended grace.

But at some point, we all have to ask ourselves an honest question:

If every time something could change your life, your answer is “I can’t afford it”… then how do you ever expect your life to change?

Let’s break down the math for a moment:

• Masterclass: $499 = $1.37/day

• Discounted (occasionally): $199 = $0.55/day

• Legacy Builder: $5,999 = $16.43/day

Now really think about that.

When someone says:

• “$0.55/day is too much to learn how to become a real business owner...”

• “$1.37/day is too much for life-changing guidance and clarity...”

• “$16.43/day is too much to build a complete business structure and legacy...”

What they’re really saying is, “I want the result, but I’m not willing to make the sacrifice.”

So I have to ask:

Where is the sacrifice, my fellow business owners?

If you’re not willing to give up anything... why should wealth allow you to sit at its table?

This isn’t judgment. I’ve gone through hard times too. I know what it feels like to struggle and to stretch. But let’s stop pretending that building a real business doesn’t come with cost, time, or discomfort.

What I’ve realized is this:

• A lot of people like the idea of becoming wealthy.

• They like the idea of leaving a legacy.

• But only if it’s convenient.

• Only if it doesn’t require them to be uncomfortable.

But here’s the truth nobody talks about:

It’s in your darkest moments — when the bills are due, when you're overwhelmed, when you feel stuck — that success leans in and asks one question: “How bad do you want me?”

Now let’s talk Legacy Builder.

This package is $5,999 and includes:

✔️ Full business structure (operating company, parent, REIT, holding company)

✔️ A commercial lease in Wyoming

✔️ The complete Masterclass

✔️ A detailed business plan

✔️ 2 years of monthly training sessions

But here’s what you need to know:

Starting June 15, the commercial lease and 2 years of training will no longer be included.Those were bonus items — and moving forward, they’ll have to be purchased separately.

Today is your last chance to lock in the full value — no extra cost.

And if you’re still debating whether to take action because of a dollar figure, let me leave you with this:

If you really believe you were called to build something greater...

If you really believe you're meant for more...

Then your actions have to match that belief.

Otherwise, it's just talk.