Business Identity - Establishing Credibility
- Dewayne Williams
- Jan 6, 2021
- 2 min read
Introduction: Your Business Needs a Professional Identity
Your business identity determines how customers, lenders, and partners perceive your company. Without a professional identity, you risk being viewed as a side hustle rather than a legitimate entity.
Step-by-Step Breakdown of Business Identity
1. Registering a Domain
Your website is your digital storefront. Choose a domain that matches your business name and secure it early.
2. Setting Up a Business Email
A professional email (e.g., info@yourbusiness.com) builds credibility. Avoid using personal Gmail, Yahoo, or Hotmail accounts.
3. Establishing a Business Address
Avoid using your home address.
Consider a virtual office or commercial space.
Some lenders reject businesses without a verifiable address.
4. Getting a Business Phone Number
Having a dedicated business line makes your company appear more professional. It also helps with business credit applications.
Why Business Identity is Essential
Boosts Credibility – Customers trust businesses with professional branding.
Increases Business Creditworthiness – Lenders verify if a company has a legitimate presence.
Legal Compliance – A strong business identity separates your personal and business activities.
How Your Business Structure Affects Business Identity
A C-Corporation strengthens your business identity because it is recognized as a separate legal entity. In contrast, an LLC owned by one person is often viewed as an extension of the owner rather than a standalone business.
Case Law Supporting Business Identity
Anderson v. Abbott, 321 U.S. 349 (1944) — The Supreme Court ruled that corporate identity must be upheld, showing that businesses should maintain proper structuring to protect themselves.
Conclusion
Creating a strong business identity is crucial for success. If your business still operates under a personal email and lacks a proper address, it’s time to make a change. Need help setting up a professional identity? MAC Enterprise Consulting is here to guide you.
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