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The Brutal Truth Behind Business: Why Success Isn't About Race, It's About Accountability

Are you sick and tired of the same excuses, day in and day out, year after year? When will you finally stop being complacent? Let’s face it, in African American culture, we’re bombarded daily with pleas for support on social media. But here’s the reality check: it's damn hard to support a business that can’t even keep its doors open consistently.




One day we’re open for business, the next we’re closed without explanation. Our operating hours seem to fluctuate more than the stock market, and don’t even get me started on customer service—it’s practically non-existent. So, why do we only ask for support instead of feedback on how to improve? Would you patronize a business that runs as haphazardly as you run your own?


Here’s the cold, hard truth: success in business knows no race. It’s about doing good business consistently, period. Yet, we’re so fixated on race that we’ve completely lost sight of this fundamental principle. We idolize big corporations like Chick-Fil-A and McDonald's because we know they’ll be open when they say they will be. Meanwhile, we’re stuck running glorified hobbies and wondering why we can’t compete.


And let’s talk about LLCs. Despite my efforts to educate, it seems people are more interested in shooting the messenger than listening to the message.


Newsflash: forming an LLC won’t magically separate you from your business when it comes to taxes. But hey, who cares about facts when you can cling to your excuses, right?


Let’s address the elephant in the room: laziness. We live in a world where people would rather scroll through social media than crack open a book. Money isn’t the problem; it’s our belief—or lack thereof—in our own abilities. We’ll save up for vacations or Christmas gifts, but investing in ourselves? Forget about it.


Here’s the bottom line: success boils down to one word—accountability. So, when are you going to stop making excuses and start holding yourself accountable? The choice is yours.




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